I. Introduction
What is Farfetch?
Farfetch is the only truly global luxury digital marketplace at scale, functioning as an e-commerce platform for lovers of fashion worldwide. Offering an unrivaled range of products from the world’s best brands and boutiques, Farfetch is home to over 2,900 brands spanning categories like Womenswear, Menswear, Kidswear, Vintage, Fine Watches, and Fine Jewelry.
Understanding Affiliate Programs
Affiliate programs are partnership initiatives by companies to help market their products or services. Individuals or businesses (affiliates) promote the company’s offerings and earn a commission for any sales generated through their referral link. It’s a win-win situation that combines the power of networking with the vast reach of digital marketing.
II. Overview of the Farfetch Affiliate Program
Basics of the Farfetch Affiliate Program
Farfetch’s affiliate program operates on a single-tier commission model. Affiliates earn commissions only on sales they generate directly. Commissions apply across all product categories available on Farfetch, ranging from vintage collections to emerging designers.
Domain and Cookie Period
The affiliate program operates via www.farfetch.com, with a cookie period of 30 days. This means that if a potential customer clicks on your affiliate link but doesn’t make a purchase immediately, you can still earn a commission if they return to complete the purchase within 30 days. Furthermore, link tracking is available on both Desktop and Mobile Web using browser cookies, ensuring no potential commission is missed.
III. Rules and Regulations of the Farfetch Affiliate Program
Commission Structure
Commissions are earned on all approved sales. An approved sale is one that has been fully processed and not returned or refunded. Commissions are tallied and paid at the end of each month.
Restrictions on Affiliate Behavior
Farfetch places several restrictions on its affiliates to maintain brand integrity and ensure fair practices. Violations can lead to disqualification from the program and forfeiture of earned commissions.
Promotion Guidelines
Affiliates cannot use Farfetch’s name or variations in inappropriate manners such as in pop-up ads, misleading messages, or in connection with any explicit, violent, defamatory, or illegal activities. Discriminatory promotions based on race, sex, religion, nationality, disability, sexual orientation, or age are strictly prohibited.
IV. Terms and Conditions for Promotions
Farfetch Promotions
Affiliates are permitted to promote only those offers, events, or promotions communicated to them through the affiliate channel. Private sales, like VIP Private Sale, are by invitation only and must not be advertised.
De-Duplication Rules
Farfetch de-duplicates against various channels, including email, other affiliates, generic PPC Ads, display, and refer-a-friend codes used at checkout. However, affiliates are still compensated if users visit Farfetch via their site and subsequently subscribe to certain emails like Saved Items, Abandoned Basket, Transactional, Welcome, and Wishlist.
V. PPC Rules for Farfetch Affiliates
Understanding PPC and its Restrictions
PPC, or pay-per-click, is a form of digital advertising where advertisers pay each time their ad is clicked. Affiliates are not allowed to send traffic directly to Farfetch or use the brand name in their ads, display URLs, or as search keywords.
Prohibited Keywords
Certain keywords are expressly forbidden in publisher ads, including variations and misspellings of Farfetch, like “far-fetch” or “farfetch.com”.
VI. App Tracking
App Tracking in the Farfetch Affiliate Program
More recent versions of the Farfetch app support affiliate tracking, ensuring that app-based sales are counted towards commissions. However, these sales also include shipping & tax and are regularly amended before approval.
VII. Joining the Farfetch Affiliate Program
How to Become a Farfetch Affiliate
To join the Farfetch Affiliate Program, you need to apply through their website. After a review of your application, they’ll send you the resources and instructions you need to get started.
Tools and Resources for Farfetch Affiliates
Farfetch provides a variety of tools and resources to support its affiliates, including promotional materials, tracking tools, and access to exclusive offers and promotions.
VIII. Maximizing Success as a Farfetch Affiliate
Best Practices for Success
Successful affiliates often have a dedicated following that trusts their recommendations. They use engaging content and storytelling to showcase products and create a sense of need in their audience.
Common Pitfalls and How to Avoid Them
Common pitfalls include violation of promotion rules or misuse of brand name. Stay informed about the program’s terms and conditions to avoid these issues.
IX. Case Studies of Successful Farfetch Affiliates
Learning from Success Stories
Successful Farfetch affiliates often leverage their unique audience and branding to create compelling promotional content. Studying their strategies can provide inspiration and guidance.
X. Conclusion
Final Thoughts on the Farfetch Affiliate Program
The Farfetch Affiliate Program provides an opportunity to earn commissions while promoting high-quality, luxury fashion items. By respecting the program’s rules and using effective promotion strategies, you can make the most of this opportunity.
XI. FAQs
Frequently Asked Questions About the Farfetch Affiliate Program
Addressing common queries and concerns about the program can help new affiliates get started more confidently.
Where to Get More Information
For more information or further questions about the Farfetch Affiliate Program, reach out to Farfetch’s dedicated affiliate team via their website.
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